Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate‐level Marketing

JOURNAL ARTICLE published 1 April 2003 in International Marketing Review

A new beginning

JOURNAL ARTICLE published 4 February 2014 in International Marketing Review

Authors: John W. Cadogan

Guest editorial

JOURNAL ARTICLE published 8 February 2016 in International Marketing Review

Authors: John Ford | Vicky Crittenden

Marketing across Cultures (3rd edition)

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Sales Training Practices: A Cross‐national Comparison

JOURNAL ARTICLE published 1 January 1993 in International Marketing Review

Authors: Robert C. Erffmeyer | Jamal A. Al‐Khatib | Mohammed I. Al‐Habib | Joseph F. Hair

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Huda Khan | Ahmad Arslan | Lauri Haapanen | Peter Rodgers | Shlomo Yedidia Tarba

The Internationalization Process of Franchise Systems: A Conceptual Model

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Sevgin Eroglu

International servitization of SMEs in emerging markets: antecedents and boundary conditions

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Nadia Zahoor | Michael Christofi | Arinze Christian Nwoba

The effects of country of origin and corporate reputation on initial trust

JOURNAL ARTICLE published 18 July 2008 in International Marketing Review

Authors: Manuel Michaelis | David M. Woisetschläger | Christof Backhaus | Dieter Ahlert

Editors: Ian Phau

Global vs international involvement‐based segmentation

JOURNAL ARTICLE published 1 August 2002 in International Marketing Review

Authors: J‐M. Aurifeille | P.G. Quester | L. Lockshin | T. Spawton

US International Trade Intermediaries: A Field Study Investigation

JOURNAL ARTICLE published 1 February 1992 in International Marketing Review

Authors: Anne C. Perry

Family multinationals: a systematic literature review to take stock and look ahead

JOURNAL ARTICLE published 25 October 2022 in International Marketing Review

Authors: Emanuela Rondi | Francesco Debellis | Cristina Bettinelli | Alfredo De Massis

The impact of country of origin on context effects in choice

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Moon-Yong Kim | Byung Il Park

Drivers of information sharing and export performance in the Jordanian agri-food export supply chain

JOURNAL ARTICLE published 9 September 2013 in International Marketing Review

Authors: Luai Jraisat | Manto Gotsi | Michael Bourlakis

Editors: Stephanie Slater and Constantine Andriopoulos

The influence of internet marketing capabilities on international market performance

JOURNAL ARTICLE published 22 April 2020 in International Marketing Review

Authors: Chia-Ling (Eunice) Liu | Yingying Zhang-Zhang | Pervez Nasim Ghauri

Level of analysis in export performance research

JOURNAL ARTICLE published 17 February 2012 in International Marketing Review

Authors: João S. Oliveira | John W. Cadogan | Anne Souchon

International business versus international marketing

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

Authors: Peter Buckley

Explaining export development through psychic distance: enlightening or elusive?

JOURNAL ARTICLE published October 1998 in International Marketing Review

Authors: Barbara Stöttinger | Bodo B. Schlegelmilch

Beyond reach: an extended model of global brand effects

JOURNAL ARTICLE published 9 September 2019 in International Marketing Review

Authors: Timo Mandler

Building the connection between nation and commercial brand: an integrative review and future research directions

JOURNAL ARTICLE published 8 July 2020 in International Marketing Review

Authors: Jiaxun He | Cheng Lu Wang | Yi Wu